The Challenge

Macclesfield College website was a unique challenge in that it needed to provide a streamlined and engaging journey for prospective students to identify available courses, but also to recommend potential courses based on a series of questions about interests, experience and future visions. Additionally the site needed to contain a wealth of information about the educational processes and accreditations that the college upholds.

The Solution

The site was created with a clean and structured aesthetic, building on a foundation of negative space and a minimal palette to streamline the user’s experience and reduce choice down to only the essentials. To achieve the core purpose of the reimagined site, a fluid and prominent ‘decision tree’ was included which, through multiple-choice functionality and animation, removed pain-points and created an exciting and rewarding user journey.